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START

DAILY PERFORMANCE DRINK FOR WOMEN FIRST RESPONDERS

START Morning OJ tub, shaker bottle with orange drink, scoop of powder, and fresh oranges

Energy, focus, hydration, and physical performance. Every day.

START is a once-daily performance drink for women in fire, EMS, and law enforcement. One scoop combines targeted caffeine, focus support, creatine, and electrolytes to support your mind and body — whether you're working, training, recovering, or living your life.

  • 100 mg caffeine + L-theanine + L-tyrosine + citicoline

    Support alertness and focus without relying on a high dose of caffeine.

  • 5 g Creapure® creatine

    Supports strength and physical performance.

  • Sodium + potassium + magnesium

    Support hydration.

ONE SCOOP. EVERY DAY.

100 MG CAFFEINE · 5 G CREATINE · 723 MG ELECTROLYTES · FULLY DISCLOSED FORMULA

No payment now. Entering your name and email reserves the spot and the rate.

Numbers we didn't round up

Backed by the research, not the hype.

70–0%

Lower baseline creatine in women

Muscle creatine stores run lower in women than men (Smith-Ryan et al., 2021). 5.0g Creapure, top of the effective range.

0 weeks

To measurable memory & focus gains

5g/day of creatine monohydrate significantly improved working memory and mental sharpness in just 6 weeks (Rae et al., 2003, Proceedings of the Royal Society B). We dose that same 5.0g.

0+

Published studies on its safety

Creatine is one of the most-researched ingredients in sports nutrition — decades of safety data, not a trend.

These are the figures the published research measured — not a promise of your personal results. Every citation is printed in full further down.

What's in it

Every dose, printed. No proprietary blends.

Doses you can check against the research before you trust us. That's the whole point — if we can't show the number, it isn't in the tub.

Flavor
Morning OJ
Flavoring
Natural
Format
Tub & scoop

No proprietary blends. Every dose listed here. Nothing added to make the label look busier than the formula.

Per serving

1 scoop

Performance

For whatever the shift asks

  • CRE5.000gCreatine Monohydrate (Creapure®)

Drive

For staying sharp through the shift

  • CAF100mgNatural Caffeine from Coffee
  • TYR1.000gL-Tyrosine
  • THE125mgL-Theanine (Suntheanine®)
  • CIT250mgCiticoline (Cognizin®)
  • D350mcgVitamin D3 (2000 IU)
  • B61.7mgVitamin B6

Hydration

Because you never know when it's go time

  • Na390mgSodium (elemental)
  • K183.4mgPotassium (elemental)
  • Mg150mgMagnesium (elemental)

What's actually in the scoop

Ten actives, dosed against the literature — not vibes.

No proprietary blends. No guessing. Every active below is dosed at, above, or with an honest caveat under the number its research actually studied — the full citations are further down the page if you want to check our work.

No proprietary blends

Every dose printed

Sourced from published trials

Ten actives, one scoop

Creatine Monohydrate (Creapure®) — 5.000g per serving

CRE

Creatine Monohydrate (Creapure®)

5.000g

STRENGTHPERFORMANCE

The ingredient this whole product is built around. Dosed at the top of the effective range — not a token amount.

Natural Caffeine from Coffee — 100mg per serving

CAF

Natural Caffeine from Coffee

100mg

ENERGYFOCUS

100mg delivered caffeine from coffee. Enough to answer the call — not enough to wreck the rest of the shift.

L-Tyrosine — 1.000g per serving

TYR

L-Tyrosine

1.000g

FOCUSSTRESS SUPPORT

The amino acid your brain uses to build the dopamine and norepinephrine a demanding shift draws down.

Citicoline (Cognizin®) — 250mg per serving

CIT

Citicoline (Cognizin®)

250mg

ATTENTIONDRIVE

The exact 250mg daily dose studied in healthy adult women, where specific measures of attention improved after 28 days.

L-Theanine (Suntheanine®) — 125mg per serving

THE

L-Theanine (Suntheanine®)

125mg

CALM FOCUS

Paired with 100mg caffeine for calm, focused attention — without overstating a single ideal ratio.

Vitamin D3 — 50mcg (2,000 IU) per serving

D3

Vitamin D3

50mcg (2,000 IU)

DAILY TOP-UP

A conservative, honest top-up for early starts and long indoor hours that don't see much sun.

Vitamin B6 — 1.7mg per serving

B6

Vitamin B6

1.7mg

COFACTOR

The cofactor that makes the L-tyrosine above actually convert into dopamine and norepinephrine.

Sodium — 390mg elemental per serving

Na

Sodium

390mg elemental

HYDRATION

What your body needs on hand before it's go time — dosed for a daily drink, not a catch-up rehydration mix.

Potassium — 183.4mg elemental per serving

K

Potassium

183.4mg elemental

HYDRATION

Partners with sodium to move fluid where it needs to go and keep nerve-to-muscle signaling on track.

Magnesium — 150mg elemental per serving

Mg

Magnesium

150mg elemental

CALMRECOVERY

A clearly stated elemental dose for hydration and normal nerve and muscle function. Final premium mineral source is still being selected.

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The full research behind every dose

What to expect over time

Effects build. The research measured them in weeks.

  1. DAY 1

    Alert, focused, hydrated — from the first scoop.

    CAFTHENaK

  2. WEEK 4

    Creatine stores build; the citicoline study measured attention at 28 days.

    CRECIT

  3. WEEK 6

    Measurable memory and focus gains — the research window for creatine and mental sharpness.

    CRE

These are the windows the published research measured — not a guarantee of your personal results. Full citations above.